Natalia Ramírez as Marcela Valencia, antagonist Armando's fiancée and Eco Moda's stockholder and retail manager.When he manages it it brings the company to the brink of bankruptcy, thus Betty steps in to help. A somewhat irresponsible playboy with only basic knowledge in industrial engineering who presents a risky and ambitious proposal with which he wins the presidency of Eco Moda. Jorge Enrique Abello as Armando Mendoza Sáenz Eco Moda's CEO.Later becomes a CEO assistant and economist. Ana María Orozco as Beatriz "Betty" Aurora Pinzón Solano A rather uncouth woman but very skilled in economics with a good CV.The show has received a Golden Globe and Peabody Award. The hour-long program was developed by Silvio Horta and co-produced by Salma Hayek and Ben Silverman. adaptation of Betty La Fea, aired on ABC from 2006 to 2010. In the U.S., Betty Toons previously aired Saturday mornings on most affiliates of Telefutura (now UniMás), as part of the Toonturama block from 2006 to 2008. Spinoffs include an animated series called Betty Toons, featuring Betty as a child with her friends. The story appeals to global audiences because it is centered around the life of an unattractive character rather than that of a typical attractive character. The phenomenal success of Betty la fea accounts for numerous adaptations and airings around the world. Some scenes from the first episode were filmed in Buenos Aires, and some scenes for the opening sequence were filmed in Miami, Florida. The success of Yo soy Betty, la fea led to its first sequel in 2002 with Univision's release of "Ecomoda". Several similar programs were created in other countries, as well as its rebroadcast in other languages around the world. Betty la fea was created, filmed, and produced in Colombia and originally aired on RCN and was released to air on Telemundo in 2000, and on TeleFutura nine years later, in the United States.
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